The Ministry of Tourism, in collaboration with the Ministry of Culture and Netflix, hosted a special event at the National Gallery of Modern Art (NGMA), New Delhi, celebrating a decade of Netflix's presence in India and the transformative power of storytelling.
According to the press release, The event brought together Minister for Culture and Tourism Shri Gajendra Singh Shekhawat and Netflix Co-Chief Executive Officer Mr. Ted Sarandos for a fireside conversation at the National Gallery of Modern Art (NGMA), New Delhi. The discussion explored how authentic storytelling can inspire travel, foster deeper cultural understanding and strengthen India's global soft power by showcasing the country's unique destinations and traditions.
As part of the collaboration, the Ministry of Tourism has integrated "As Seen on Netflix" with the Incredible India digital platform, enabling travellers to discover destinations across India that have been featured in popular Netflix titles. The initiative celebrates India's breathtaking landscapes, vibrant festivals, rich cultural heritage, diverse wildlife and iconic locations, while encouraging audiences to transform their on-screen experiences into real-world journeys.
The event also showcased a destination film on India's wildlife, developed jointly by the Ministry of Tourism and Netflix, highlighting the country's extraordinary biodiversity and wildlife tourism experiences. A separate film celebrating India's rich cultural heritage was presented as part of the Ministry of Culture's collaboration with Netflix.
The collaboration reflects a shared commitment to leveraging the universal appeal of storytelling to position India as a preferred global tourism destination. By connecting audiences with the places, people and traditions that inspire stories on screen, the partnership seeks to encourage experiential travel while showcasing the country's unparalleled cultural and natural diversity to the world.
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According to the press release, The event brought together Minister for Culture and Tourism Shri Gajendra Singh Shekhawat and Netflix Co-Chief Executive Officer Mr. Ted Sarandos for a fireside conversation at the National Gallery of Modern Art (NGMA), New Delhi. The discussion explored how authentic storytelling can inspire travel, foster deeper cultural understanding and strengthen India's global soft power by showcasing the country's unique destinations and traditions.
As part of the collaboration, the Ministry of Tourism has integrated "As Seen on Netflix" with the Incredible India digital platform, enabling travellers to discover destinations across India that have been featured in popular Netflix titles. The initiative celebrates India's breathtaking landscapes, vibrant festivals, rich cultural heritage, diverse wildlife and iconic locations, while encouraging audiences to transform their on-screen experiences into real-world journeys.
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The event also showcased a destination film on India's wildlife, developed jointly by the Ministry of Tourism and Netflix, highlighting the country's extraordinary biodiversity and wildlife tourism experiences. A separate film celebrating India's rich cultural heritage was presented as part of the Ministry of Culture's collaboration with Netflix.
The collaboration reflects a shared commitment to leveraging the universal appeal of storytelling to position India as a preferred global tourism destination. By connecting audiences with the places, people and traditions that inspire stories on screen, the partnership seeks to encourage experiential travel while showcasing the country's unparalleled cultural and natural diversity to the world.
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